Thursday, September 23, 2010

What We Think is Unique About Us….What Do YOU Think?

VMI has been around for thirty years. We’ve outlasted many of our competitors, who’ve been bought and sold countless times. So what makes us different, (and so darn lucky!)?
Here’s what I think –

First, VMI is privately held. That gives us a huge advantage. We’re not traded on the Stock Market, and that means we can focus on long-term goals. Taking the long view sometimes means sacrificing a percentage of profitability in the short run. That can affect quarterly profits, and if quarterly profits are not maximized, Wall Street throws a fit. So, basically, because VMI is a private corporation, we are not as susceptible to the same corporate whims as, say, other high voltage manufacturers.

Secondly, VMI has great customer service. Regardless, VMI strives to be fair in all transactions, including tooling, NREs, and returned material. Related to customer service is our Product Guarantee Policy. If it doesn’t work, return it. There are, of course, some exceptions, but when there is any doubt, we would rather err on the side of customer service.

Third, VMI’s strength is our ability to work with customers to solve complex problems. No other company will go the distance to make sure the product meets the customer’s need – especially if the design cycle is a long one.

Fourth – we are constantly striving to improve our products and services. We listen to our customers, to their suggestions, comments, and complaints. And we try to do something about them. Always, we try to make it better.

So basically, we think we’re pretty unique because we really are customer focused. Without our customers, we wouldn’t be here.

What do you think is unique about VMI?

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